Building authority that naturally delivers the right traffic.
Search has changed. Increasingly, people aren’t just typing questions into Google – they’re asking ChatGPT, Gemini and Google’s own AI Overviews, and those tools don’t work the way traditional search does. They don’t just rank pages. They decide who to trust, then cite that business as the answer.
Why the usual approach stalls
If you’ve worked with an SEO agency, a PR agency, or tried to run this yourself, you’ve probably already felt the gap.
- Rankings that don’t move, and nobody can explain why.
- Press coverage that doesn’t translate into search visibility
- Content that goes out but never seems to get found.
None of that is really about effort. It’s that SEO, PR and social media were only ever being bought as separate, disconnected jobs, when the authority
Google and AI tools are actually looking for comes from all three working as one system.
Building authority every month
Each month we produce:
Content authority
39 bespoke articles a month across 3 keyword silos, each carrying 3 personalised expert quotes from your business. This satisfies Google’s E-E-A-T guidelines and gives AI tools the specific, attributable expertise they look for before citing a source.
Authority and trust
300 guaranteed contextual backlinks a month from real sites that pass real authority, anchored by a guaranteed monthly news distribution package syndicating your brand through Associated Press and hundreds of mainstream outlets.
Consistent presence
150 keyword-optimised social posts scheduled every month, a genuine 5-posts-a-day footprint across your channels, running without you lifting a finger.
The foundation, then the daily push
Fix the foundations first
- Full technical audit of your site
- Keyword intent mapping, so every asset that follows is aimed at searches that actually convert
- Asset optimisation: image compression and speed fixes that remove the friction Google penalises*
Then we keep pushing, every day
- Every link on every page submitted to Google and Bing daily, alongside all new content
- Google crawls with many separate servers, so a page picked up by one can be missed by another
- Crawlers commonly stop at around 30% depth on a site. Daily submission keeps pushing links back in front of them
A typical plan
We can match the plan to the size of your website and your ambition to be seen quickly. A typical investment looks like this:
Audit £250 one-off
A report on your site detailing all the technical aspects that need fixing.
Setup £799 one-off
Keyword mapping and site keyword optimisation everything else is built on. *This does not include technical fixes like reducing image and video sizes or removing duplicate content and broken links, but it will tell you what needs doing, and we can provide this for a small fee.
The complete system £2,950 per month
Content, authority and social, running continuously: the full 39 articles, 300 backlinks and 150 posts described above.
To find out how we can bring your extraordinary story to life, give us a call 08456441122 or book a 1-2-1 below
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Tim Peniston-Bird