Measurement & Analytics

Measuring Success

We begin by defining the KPIs that matter most to you—whether that’s share of voice in key outlets, sentiment shift in social conversations, website referral traffic from earned coverage, or quality of inbound leads generated. Next, we build a real‑time dashboard that integrates media monitoring, social listening, and web analytics so you can see performance at a glance. Each month, we deliver a succinct, visually rich report that highlights:

• Trends and Benchmarks: How your performance stacks up against competitors and industry norms.

• Impact Analysis: Which stories drove the biggest spikes in search traffic, demo requests, or trial sign‑ups.

• Message Pull‑Through: How often your key messages appeared in coverage, and which outlets amplified them most effectively.

• ROI Attribution: A clear line from PR activity to pipeline influence—showing which media hits seeded new opportunities and accelerated deal cycles.

Defining the Future

Armed with these insights, you’ll know where to double down (e.g., briefings with top analysts) and where to pivot (e.g., retool your byline strategy). Best of all, you’ll be able to demonstrate PR’s ROI in board meetings and budget reviews, winning the resources you need to scale your efforts. Instead of “trust us,” you’ll have “here’s the data.”

Ready to turn media noise into measurable business value? Let’s build the analytics engine that makes every PR pound count.