Pay Per Sale not Pay Per Click
You’ve seen flat-fee and CPM models leave you chasing volume—clicks, impressions, form fills—without any guarantee that spend actually turns into revenue. What if instead you paid only when a real sale happens, aligning every pound of media investment directly with your bottom line and forcing your whole team to obsess over true value?
Our Pay‑Per‑Sale model transforms your marketing from “spray and pray” into a precision engine for profitable growth:
Crystal‑Clear Accountability
When you pay only for completed transactions, there’s no ambiguity. Every campaign, creative concept, and channel test lives or dies by the same metric: Did it generate revenue? That clarity focuses your team on what matters—optimizing the offer, fine‑tuning targeting, and smoothing the path from click to cart.
Risk‑Free Experimentation
Traditional ad buys expose you to wasted budget when new audiences or messages don’t convert. With pay‑per‑sale, you can trial bold offers, niche segments, and fresh creatives with no upfront media cost. If a test fails to deliver sales, you pay nothing—giving you permission to innovate until you find the winning formula.
Data‑Driven Optimisation
Because every conversion carries a real dollar value, your analytics pivot from vanity metrics to true ROI. We build dynamic dashboards that tie each campaign directly to net revenue, customer acquisition cost (CAC), and lifetime value (LTV). That granular visibility surfaces high‑performing audiences and underperforming channels in real time, so you can reallocate spend instantly.
Aligned Incentives Across Teams
When your agency, your media buyers, and your in‑house marketing all share the same pay‑per-sale structure, everyone’s incentives sync up. Media buyers hunt for the cheapest conversion, copywriters craft headlines that close deals, and product teams fine‑tune UX—all because every sale contributes to collective success.
Scalable Profitability
With a performance‑only model, growth scales in lockstep with profitability. Instead of ramping spend and hoping margins hold, you know exactly how each incremental dollar drives new revenue at your target profit rate. That confidence makes it easy to forecast expansion, secure budget approvals, and pursue new markets without fear of hidden losses.
Transparent Partnership
We set clear benchmarks—target CAC, minimum LTV thresholds, and acceptable return‑on‑ad‑spend (ROAS). Every month, you get a concise report showing ad spend, sales generated, and true net profit after media costs. No more surprise bills or untracked “brand awareness” pockets of spend; just a straightforward link from marketing investment to P&L impact.
Imagine a world where your marketing budget is an investment that only pays out when it truly pays off. Where every campaign is built around clear revenue goals, and every decision—from keyword bids to creative layouts—is justified by its ability to close deals. With a pay‑per‑sale model, you’ll not only eliminate wasted ad spend—you’ll drive focused growth that lifts margins and accelerates profitability.
Ready to shift your media buying from cost center to profit center? Let’s build a pay‑per‑sale programme that ensures every click counts—and every sale pays.

To find out how we can bring your extraordinary story to life, give us a call 08456441122 or book a 1-2-1 https://extraordinaryengagement.co.uk/#FINDOUTMORE .
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