Extraordinary Engagement
Media relations strategy for Scottish businesses
How Scottish organisations can build a media relations strategy that journalists value.
Book a 30-minute strategy call
Extraordinary Engagement
How Scottish organisations can build a media relations strategy that journalists value.
Book a 30-minute strategy call
A media relations strategy for Scottish businesses should define the audience, the message, the proof points and the journalists most likely to care. Regional context matters. A story for Edinburgh business media may need a different angle from a UK national feature or a specialist trade title.
For campaign support, speak to Extraordinary Engagement about PR company Edinburgh services.
Write down the one thing your audience needs to believe before they contact you. That belief should guide your media angle, proof points and call to action.